LEDVANCE – LEDVANCE aligns branding and communications in new joint department

September 29, 2023
LEDVANCE

Vivian Lee-Lauss appointed Head of Global Branding and Communications

 

As of October 1, Garching-based lighting company LEDVANCE has merged its global brand management and corporate communications departments. LEDVANCE’s current Head of Global Brand Management, Vivian Lee-Lauss, is leading the newly combined unit as Head of Global Branding and Communications bringing the two areas closer together, which will support a holistic approach and anchor the corporate identity even better in LEDVANCE’s communications.

 

Vivian Lee-Lauss was recently appointed Head of Global Brand Management. As one of her first major projects, she drove the comprehensive brand repositioning including the new tagline “Power Through Light” putting the company’s three key stakeholders at the forefront: its customers, the planet and its employees. As new Head of Global Branding and Communications she has now taken over the lead for the new joint department of brand and communications. She has been with the company for five years after positions at Kraft Heinz and as an external consultant for BMW.

“Brand and Corporate Communications have also worked hand-in-hand in the past, but now that they are united under one roof, we have even more opportunities for synergies in building our brand and corporate image,” says Vivian Lee-Lauss, Head of Global Branding and Communications. “In addition to my plans for Brand in 2024 and beyond, my vision for Communications moving forward is to include more global content and coverage, to broaden the scope of our media relationships, to increase engagement with our target audience and to balance reaction with proactive steering to ensure that our top strategic priorities are getting the airtime they deserve.”

The merging of the brand and communications departments follows the departure of the previous Head of Corporate Communications, Lars Stühlen, who decided to embark on new challenges as of October 1 after 16 years with LEDVANCDE and OSRAM.

SourceLEDVANCE

EMR Analysis

More information on LEDVANCE: https://www.ledvance.com + With subsidiaries in more than 50 countries and business activities in over 140 countries, LEDVANCE is one of the world’s leading companies in the field of general lighting for professional customers and end users. Emerging from OSRAM’s general lighting division, LEDVANCE’s portfolio includes a wide range of LED luminaires for a variety of applications, intelligent lighting products for smart homes and smart buildings, one of the most comprehensive offerings of advanced LED lamps in the lighting industry, and traditional lamps. In addition to offering products under its own product brand LEDVANCE, the company continues to use the OSRAM and SYLVANIA trademarks for many of its products in agreement with OSRAM. Beyond lighting, LEDVANCE offers vertically integrated, renewable energy solutions for the building sector. Together, the lighting division and the renewable energy division form a comprehensive ecosystem for residential, commercial and industrial buildings. 

To reflect our broad range of products and solutions, we offer a variety of brands under our LEDVANCE corporate umbrella. Under the LEDVANCE product brand, we sell an extensive line of products for residential, commercial and industrial applications. In agreement with OSRAM, we also sell a large selection of products under the OSRAM and SYLVANIA product brands. In addition to this, we have a plethora of brands for our owned technologies and features, like our light management system VIVARES, PHASE EV™ charging infrastructure as well as our BIOLUX Human Centric Lighting system.

After spinning off from OSRAM in 2016, the company is now owned by Chinese lighting enterprise MLS Co., LTD.

More information on Sun Qinghuan (President, MLS + Chief Executive Officer and Managing Director, LEDVANCE): See the full profile on EMR Executive Services

More information on Chu Shi-Ting (Managing Director, LEDVANCE): See the full profile on EMR Executive Services

More information on Bart Mei (Chief Sales & Marketing Officer, LEDVANCE): See the full profile on EMR Executive Services

More information on Gareth Jackson (Chief Operating Officer, LEDVANCE): See the full profile on EMR Executive Services

More information on the LEDVANCE Sustainability Strategy and Sustainability Report 2022: See the full profile on EMR Executive Services

More information on Vivian Lee-Lauss (Head of Global Branding and Communications, LEDVANCE): See the full profile on EMR Executive Services

More information on “LEDVANCE LOOP” (EVERLOOP and NATURELOOP) by LEDVANCE: 

  • Sub-brand for all LEDVANCE sustainability efforts and measures across the company. This includes new product ranges, reducing CO2 levels by a million tons annually in transportation and improving demand planning with AI.
    • Under the LEDVANCE LOOP umbrella, two new product ranges will be launched:
      • EVERLOOP is a range of innovative products that enable professional customers to replace certain components of a luminaire, thereby increasing the lifespan of a product and reducing waste.
      • NATURELOOP, a product line catering to end-consumers, will offer products that are made from recycled materials.
  • “LEDVANCE LOOP” will also be the name of the new optimized headquarters of LEDVANCE.
  • Sustainability is not a destination but a continuous journey. It’s about more than just being environmentally conscious; it’s about reshaping our practices, reducing our carbon footprint, creating collaborative spaces, and promoting ethical business conduct. As we evolve, we’re not only enhancing our competitiveness but also nurturing a sustainable future for our business, the environment, and our people. It’s our pledge to do better today than we did yesterday and to inspire others to join us on this path. This is what LEDVANCE LOOP stands for.

 

 

 

EMR Additional Notes: 

  • LED:
    • LED stands for light emitting diode. LED lighting products produce light up to 90% more efficiently than incandescent light bulbs. How do they work? An electrical current passes through a microchip, which illuminates the tiny light sources we call LEDs and the result is visible light.
    • A light-emitting diode is a semiconductor light source that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons.
  • LED vs. Halogen:
    • Halogen bulbs, while lasting longer than incandescent bulbs, only last up to 2,000 hours. In contrast, LED bulbs can last up to 25,000 hours, and LED tubes are rated for up to 50,000 hours. LED bulbs can use as much as 80% percent less energy than halogen bulbs.
    • There’s obviously a clear winner when it comes to LED vs halogen lighting. LED lights are more energy-efficient, have a longer lifespan, and offer more choices in color temperature. They do cost a little more, but their extremely long lifespan easily offsets the higher upfront cost.
  • microLED:
    • Compared to widespread LCD technology, microLED displays offer better contrast, response times, and energy efficiency. They are also capable of high speed modulation, and have been proposed for chip-to-chip interconnect applications.
    • MicroLED prototype displays have been shown to offer up to 10 times more brightness than the best OLED panel while being significantly more power efficient, making them an exciting new technology in the world of displays.
  • OLED (Organic Light-Emitting Diode):
    • This refers to the panel that’s used inside an OLED TV – or any other kind of OLED screen. So it’s the OLED panel makes OLED TVs stand out in comparison to other types of panels. You’ll also find CRT (cathode ray tube), LED (light-emitting diode), LCD (liquid crystal display), or QLED (quantum dot).
    • LED LCD screens use a backlight to illuminate their pixels, while OLED’s pixels produce their own light. You might hear OLED’s pixels called ‘self-emissive’, while LCD tech is ‘transmissive’. The light of an OLED display can be controlled on a pixel-by-pixel basis.
    • OLED TVs should offer better overall eye comfort than QLED and any other LCD-based screen, because OLED produces significantly less blue light than LED-backlit QLED TVs.