ABB – ABB underscores focus on electrification and automation with new brand positioning and tagline ‘Engineered to Outrun’

ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification and automation following its successful transformation period. 

It articulates what ABB wants to be known for in the minds of its customers. 

The new brand positioning centers around the word “Outrun” and its meaning consists of two parts: Keeping ABB’s partners running consistently at high performance and at the same time helping them constantly run more productively and efficiently so they can outperform. 

…